HMA University – The Magic Cold Email System

The Magic Cold Email System

Book Unlimited, Targeted, Niche-specific Appointments and Meeting Through The Use of The Magic Cold Email System

(Includes PDF transcripts, Course Power-Point Slides, Email Letter Templates and mp3 downloads)

The Magic Email That Could Change Your Life

“It changed my life.”

Jon would send his Magic Email at night and wake up to glowing praise and sales meetings.

He realized, he found something that he could repeat –

All he had to do is get more data.

He felt invincible at times.

It was like, he’s never going to run out of meetings, and that was an incredible position to be in.

90% of his agency’s leads for six years were from cold approaches and direct mail.

He met with Red Bull and Pepsi and Coca-Cola and Hewlett-Packard, and Cisco and Symantec, and so many different brands.

He realized this method is universal, and then he would test it on CEOs.

He would use it to get people to events. He got friends as many job interviews as they wanted even if they have no experience.

This one little email changed his life, and it can change yours.

Now Jon uses these techniques like a faucet – He says whenever he needs a flow of prospects, he sends out his Magic Email and waits for his data to show up in his email inbox.

Own all the training below plus all the email templates, all the step by step instructions and the audio mp3 file training and transcripts on exactly how you can do it too.


Below is the core training of The Magic Email Cold Prospecting Training plus your bonus resources.

Each lesson is offered digitally as a mp3 audio download with an accompanying PDF complete guide showing you exactly what to do each step of the way.

You can take each lesson with you on the go.

Download or play from your smart phone, home computer, laptop or mp3 player.


The Magic Email Cold Prospecting Training is for you if . . .

  • You have a product and you need more exposure fast.
  • Can’t stand making phone calls and walking into businesses cold.
  • You live in a small community and need to expand your reach for new business.
  • Your market is cold, dry and dull and want to shake things up a bit.
  • You need to get the attention of key players within your industry but don’t know how.
  • You need to land an interview to cut thought your competition
  • You want more leads, traffic, and more qualified customers.
  • You are frustrated trying to generate sales on your own and you need new ways to set up meetings.
  • You have burned through your warm leads and want new names to contact but don’t like face to face selling.

Each module is designed to give you the tools you need to get you a steady flow of meeting without having to spend a bunch of money even if you have no marketing or internet experience.

Your Magic Cold Email Downloads…

1. The Magic Email That Could Change Your Life – The Interview

When Jon and his brother went into business together, the first couple of years were easy. They didn’t need to do any cold calling. They just rolled through their former business contacts to bring in new meetings and clients. But that kind of word-of-mouth marketing can only last so long, and when it dried up, Jon got desperate.

He was the one in charge of bringing in leads, and he didn’t know what to do. Jon says that’s when he got drunk. And he did what most experts advise you not to do. He wrote an off-the-cuff email that was blunt and funny – and completely opposite of what anyone else was doing. And then the next morning when he was sober, he actually sent it. The response he got was amazing and immediate.

He’s been changing and modifying that same letter up for years, and it’s brought him some big name meetings – Red Bull, Hewlett Packard, Pepsi, Coca Cola, Cisco and Symantec – the list goes on and on.

But the best part is, he no longer has to stress out about cold prospecting, or worrying where his next lead will come from.

He has something he knows he can send out and get a 40% open rate with. He just needs a list to plug in, and he’s done.

This one email changed his life.

And in this audio, you’ll hear all about it.

You’ll Also Hear…

  • A breakdown of the email: The strategies Jon uses including one called “the triple” that mixes normal business elements with absurd ones and gets attention every time; how Jon uses honesty to his advantage by blatantly bringing up the things others are avoiding; how he writes his subject lines, and a little marketing trick Jon says he got from Warren Buffett
  • The outrageous ways Jon has used this email – to fill a workshop with CEOs, to get his friends job interviews (even when they’re not qualified), and even to modify it for luxury brands, and more
  • The crazy, but fun, responses you can expect to get with this type of email marketing. (One of Jon’s favorites: “My client forwarded your spam email to me, and I have to meet you”)
  • An “insider’s peek” at Jon’s meeting with Red Bull – how he dressed, what he brought with him, and what happened
  • Why you won’t believe the budget he got when he landed Symantec – it was the most money he’d ever worked with. Here’s how he landed the deal, and how he used it to land Hewlett Packard
  • The “no-brainer” way Jon took his email marketing and made it work for snail mail too – and the one ridiculous thing he always includes in his letters so he can follow up his snail-mail with an email, and get an 80% open rate
  • All about the Hewlett Packard A/B test (a version of the magic email takes on HP’s best copywriters). The results are shocking

Jon says the biggest trick to a successful email campaign is to write like a human. It works because, for some reason in business, we’ve decided that being ourselves is not a good thing.

But he’s found it’s just the opposite: you’re allowed to pitch something if you’re funny and sincere about it.

And in this audio, you’ll hear all about the email that changed Jon’s life, and how you can use it to create more action, sales, and meetings in your life as well.

– 52-minute audio with 41-page transcript

Audio Recordings…


2. The Magic Email Workshop

41-minute audio with 26-page transcript

Audio Recordings…


3. The Magic Email Workshop Power Point Slide Deck & Slide PDF

77-Slides 26-page transcript

Follow along with Jon’s Power-Point Slide and graphics presentation.

Jon says making these slides took lots of trial and error to teach what works, what doesn’t work, what needs to be included, and how to increase the odds of your being able to understand this training. These slides break each part of the magic email down into bite size chunks that will help you grasp it’s effectiveness.

Click here to open or download the power point slide deck.

Click here to open or download the PDF version of the slide deck.

4. Magic Cold Email System Face Book Template and Letters.

– 27-page transcript

As a special bonus, you get Jon’s PDF file that he created exclusively for his face book fans. It’s packed with the exact letters and email templates Jon used to get appointments with the largest brands in the world. You will able to read, use and modify as you wish.

Click to download PDF here

5. A Full 15-minute personalized coaching session with Jon to identify your specific target leads and niche, and answer your unique questions, so your get powerful results fast!

Accelerate your learning curve by having Jon use share his decade of experience to discuss and formulate a blueprint strategy to get you off to a fast start.

After your call, you will receive a blueprint for moving forward and you’ll have the opportunity to book additional consultation time directly with Jon.

To qualify for this 15-minute call, you must agree that the call can be recorded and used as training for other Magic Cold Email students.

You’ll be sent a digital file of the recorded call as a no cost bonus so there is no need to take notes.

All of Jon’s best advice will be captured in audio format for you to listen to over and over again.

Jon currently consults with businesses on this topic, still works full time and has other commitments, so his time is limited.

This is a no risk, no cost 15-minute call and is limited to the first students who reply so don’t wait.

Contact Jon directly or join his Facebook group here.

We wish you all the best in your investment and promise to deliver the value that you deserve..

If you have any questions at all, feel free to text of call me at 858-692-9461.


Michael Senoff