HMA University – Implementation Guides

Here are the guts of your HMA Pro Marketing Consulting System.

It’s going to show you the steps of how to execute the system for you and your clients.

Telling you what to do, when to do it, how to do it.

This is the key to unlocking your client’s marketing assets.

You’ll get a total of ten (10) HMA operation manuals showing you each step of the way how to capture customers and make them real profits using Richard’s systemized way of marketing without them spending more money on advertising.

This collection represents the core of the HMA Pro System.

Each module walks you through all the steps of the HMA Marketing Consulting System.

You’ll reference these materials as you learn to execute the steps of the HMA System for your clients.

Richard’s spent years creating and refining these modules.

You’ll have digital access to all ten operations modules as downloadable and readable PDF files.

Here’s the outline of each module and what you’ll learn in each.

1) MODULE ONE: FOUNDATION OF THE HMA MARKETING SYSTEM – 46 Pages

  • Foundation
  • System Philosophy and Uniqueness
  • Actual Case Studies
  • Sample System Outline/Proposal
  • Sample Client Agreement
  • Fee-Based Agreement
  • Contingency Agreement

2) MODULE TWO: HOW TO SUCCESSFULLY GROW YOUR CONSULTING PRACTICE: – 217 pages

  • Mission Statement/USP of HMA Marketing System Tele-prospecting scripts and telephone follow-up letter
  • Marketing Assessment Questionnaire Marketing presentation to prospective client How to close a new client
  • How to determine the fee
  • Fee-based direct mail letter/E-mail marketing brochure ideas
  • Large postcard promoting 30-minute consultation Seminar
  • 21-page marketing report for use in prospecting
  • FREE REPORT: How to Increase your business revenue and profits 25%-100% Chamber of Commerce Endorsement letter
  • Seminar workshop on hardcopy and PowerPoint
  • New promotion letters and agreement for Group Training – Train the trainer workshops Quick fix marketing – one-shot turn around strategies for 50 different companies
  • The Headline Bank – 100 of the top money making headlines ever written
  • Other prospecting methods – business shows, groups and associations, niche marketing Vertical marketing
  • Phone consultation outline

3) MODULE THREE: DETERMINING A BUSINESS USP – Unique Selling Proposition – 68 pages

  • Overview
  • Definition of USP is Examples of Successful USP’s
  • Project Implementation – the four steps needed to successfully implement this module How to determine and write-up a USP for your client
  • Focus Group Questions with owner and staff Customer Survey questions
  • Competitive Analysis Matrix

4) MODULE FOUR: INTEGRATING THE USP AND LEVERAGING CURRENT MARKETING FOR INCREASED SALES – 136 Pages

  • Overview: How to determine a client’s current selling process
  • Project Implementation: the four steps needed for successful implementation of this module
  • Implementing follow-up systems
  • Customizing a SALES TRAINING workshop for your client Sample of sales training workshop with the answers – also on DVD Developing packages and value added services
  • Productivity and sales report samples Personality profile to identify the right sales people

5) MODULE FIVE: DATABASE MARKETING – INCREASING THE VALUE OR WORTH OF A CUSTOMER – Increasing Revenue and Profit by Increasing Repeat Purchases – 57 Pages

  • Overview
  • Project Implementation – the four steps needed to implement this module successfully
  • Identify and segment customer base
  • Back-end selling opportunities
  • Seven sample letters to increase purchases from current customers letters to reactivate past customers
  • 12 letters to use in follow-up to prospective customers
  • Special savings certificate sample

6) MODULE SIX: CREATING PROFITABLE MEDIA ADVERTISING – 135 Pages

  • Overview
  • The Advertising Situation Analysis tool The creative strategy
  • How to do good copy writing for advertising Developing the Media Plan
  • 50-page report on Yellow Pages Advertising Newspaper Scoring
  • How to write and schedule sufficient Radio Commercials
  • Project Implementation – the four steps needed to implement this module
  • How to use local advertisers, designers, printers for outsourcing help

7) MODULE SEVEN: MARKETING ALLIANCES – 48 Pages

  • Overview
  • Project Implementation – the four steps needed to implement this module
  • How to uncover marketing partnership prospects
  • Sample letters of cross promotion Ticket to event cross promotion value card cross promotion Reverse Cross promotion
  • Joint venture sales letters
  • Joint venture prospecting letters

8) MODULE EIGHT: COMMUNITY MARKETING/PR – 23 pages

  • Overview
  • Project Implementation – the four steps needed to implement this module
  • How to determine and create newsworthy material about your client
  • How to write a press release
  • How to increase the public awareness of your customer Sponsorship/contribution: How to turn them into marketing tools
  • Implementing community marketing efforts. How to turn your business into an education/teaching business.

9) MODULE NINE: DIRECT MARKETING – 92 pages

    • Overview
    • Project Implementation: the four steps needed to implement this module
    • How to find mailing lists
    • Determining the proper files/target marketing Testing the list
    • How to write direct mail copy
    • How to get the best response to any direct marketing effort:
    • the envelope
    • postage
    • headlines
    • interest
    • urgency
    • P.S.
    • Compelling offer
    • Short or long copy?
    • What are all the direct marketing tools and how to use the right one!

 

  • tele-prospecting
  • direct mail
  • E-mail
  • Website
  • Salespeople
  • Infomercial
  • Newsletter/E-zings

10) Internet Marketing – 241 pages

  • Overview
  • What is your business objective – website scorecard
  • Branding on the web
  • Steps to an effective website
  • E-commerce with your website

When you click to open the PDF file, it will ask for a password. Your password is: openithma123

 

 


Questions or problems, 24 Hour help when you need it. Don’t hesitate to text or call 858-692-9461 or contact us.

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